Title: The Guru Guide to Marketing Author(s): Joseph H. Boyett Pages: 267 Publisher: Wiley Publication date: 2003 Language: English Format: PDF ISBN-10: 0471213772 ISBN-13: Description: Compiles the best thinking on modern marketing from the most noted names in the field to help your business and your products stand out from the pack. Offers cutting-edge advice that is objective, thought-provoking and always practical.
* Discusses the newest marketing concepts.
* The Guru name is synonymous with expert, candid advice.
* The Guru format provides an easy reference to a wide range of ideas and practices.
Title: The Guru Guide to Marketing