Title: Dictionary of Marketing Author(s): Pages: 305 Publisher: Publication date: Language: Format: PDF ISBN-10: ISBN-13: Description: PREFACE TO THIRD EDITION
This third edition of the dictionary takes into account the many new terms that have
come into marketing with the growth of e-commerce and the Internet. The
supplement at the back of the book has also been comprehensively updated.
We are grateful to the following for their valuable comments on the text: Ian Linton,
Georgia Hole, Dinah Jackson and Sandra Anderson.
Title: Dictionary of Marketing