Wireless Data Services: Technologies, Business Models and Global Markets free download online

Title: Wireless Data Services: Technologies, Business Models and Global Markets
Author(s): Chetan Sharma, Yasuhisa Nakamura
Pages: 400
Publisher: Cambridge University Press
Publication date: January 12, 2004
Language: English
Format: PDF
ISBN-10: 0521828430
ISBN-13:
Description: Despite their phenomenal global growth, wireless technologies have progressed very differently geographically. Diverse technologies (i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America) imply that wireless applications and services are often unique to the culture and business models of a region. Supplemented by examples, case studies and interviews with industry luminaries, Chetan Sharma and Yasuhisa Nakamura identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets.

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